Sandwich and Oatly presents: Brain Freeze
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New Orleans is home to good times, great people... and even better sandwiches.
When it’s not partying during Mardi Gras or dancing to jazz, it’s a city that chows down on signature po’ boys and behemoth muffulettas. But for two days in the clammy heat of May, NOLA’s taste buds were treated to the most bizarre, delicious ice cream sandwiches, all provided courtesy of Oatly.
When Sandwich Magazine landed in The Big Easy, it picked up a beautiful, tricked-out ice cream truck and drove straight round to the house of chef — and sandwich connoisseur — Mason Hereford. Founder of world-renowned sandwich shop Turkey and the Wolf, Mason was given the mission of taking Sandwich and Oatly on a tour of his hometown, meeting his foodie friends, and asking them to invent unique ice cream sandwiches inspired by the city (and made with Oatly).
After loading ourselves into the passenger seat, Mason jumped behind the wheel and drove us to meet mixologist Deniseea Taylor, chef Gabrielle Batiste, and drag innovator Poppy Tooker. And they got to work. From daiquiri-influenced, mint- chocolate creations to concoctions featuring potato chips sprinkled onto matcha cookies, each ice cream sandwich took on a life of its own, with every layer representing the golden rules of life in New Orleans... make it fun and make it memorable.
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